By: Kate Haycock | Publisher: Hodder Wayland
Adopting the style and format of the popular youth magazines, so influential among young people,, this series aims to convey information, personal experiences and career advice on a number of high-interest subjects - football, television, fashion and pop music. Using varied presentation techniques - first and third person narratives, and question and answer interviews - each author invites the reader to journey behind the scenes of a particular major youth industry. There, the reader is introduced to famous and to not so famous yet equally important people, who together make the industry function. This book is looks behind the scenes at the people and personalities involved in the fashionable world of fitness and health. Healthy eating, healthy living and a fit and active body - these have all become essential parts of modern life. As society becomes more high-powered and pressurized, so the desire for physical and mental fitness increases. The theory is that you have to look and feel good in order to perform well - and the byword of today is high achievement. Never slow to seize an opportunity, advertisers and marketers have turned health into our number one objective in order to sell more `fitness` related products. This book explains how fitness has become such a vast and highly profitable business. It goes behind the scenes to meet the people who have chosen a career in this industry and find out what prompted them to do so.
